The project has been light on details, but that’s not stopping Atari Hotels from showering us with some glorious renderings of the possibly-happening Las Vegas project.
If you’re a fan of “Blade Runner,” gird your loins!
So many lofty Las Vegas projects are like tears in the rain. We hope this isn’t one of that.
The history of Las Vegas projects that never got beyond the rendering phase is girthy, to say the least.
That doesn’t make them any less fun!
Atari hasn’t yet shared where the Atari Hotel will be located in Las Vegas, or how it will be paid for, but let’s not get bogged down in trivialities.
There are more renderings, several of which depict buildings in the background that don’t actually exist in Las Vegas.
It’s really important you stop obsessing over such quibbles and just get ready to see how effectively Atari is “infusing synthetic reality into every aspect of the hotel.”
The Strat’s eyeing the Transamerica Pyramid thinking, “Oh, hell, no, you do not move up on me like this.”
Atari Hotel Las Vegas is one of several Atari hotels planned across the country.
Other, less interesting, Atari Hotel locations include Phoenix Austin, Chicago, Denver, San Francisco, San Jose and Seattle.
Here’s an overview of what they’re going for: “Atari Hotels perfectly blends the past, present and future of video games and entertainment for a destination that offers guests a one-of-a-kind hospitality experience, complete with state of the art amenities for esports fans and content creators.”
We don’t entirely know what to make of that, so let’s hear more from Atari.
The news release says, “Guests can enjoy the latest in video games, experience cutting-edge immersive entertainment, purchase exclusive Atari Hotels merchandise, and play the night away in retro-style gaming arcades. A speakeasy and fully-equipped nightclub will be available for adult guests, as well as themed restaurants and bars. Atari Hotels delightfully plays with the themes of retro-futurism, pop culture, and nostalgia—offering fun for the whole family.”
How dare you question a business plan that “delightfully plays” with “retro-futurism”?
Oh, look, another sweet rendering!
If you have an iconic logo, nod to it.
We sort of see where Atari’s going, but it remains to be seen if the project will come to fruition, and if it does, whether their target customers are up for it.
A popular misconception is gamers are teens with little disposable income. The average gamer in the U.S. is 35 years old. Just a third of gamers are younger than 18.
Tellingly, the Atari news release includes this item, “Analyst firm Newzoo estimates that the world’s more than 2.5 billion global video gamers will spend roughly $160 billion in 2020 and anticipate the video game industry to grow to an impressive 2.7 billion gamers generating over $200 billion in revenue by the year 2023.”
Will those numbers translate into a successful Las Vegas resort? And have you noticed when we don’t know the answer to something we ask it in the form of a question to cover our ass?
As with most ambitious Las Vegas projects, we’re rooting for it to happen, especially because we’re a huge fan of dirigibles.
Suck it, 1983. Atari is back.
As mentioned, there have been few details shared about financing, location or timelines for Atari Hotel Las Vegas, but there is a fancy Atari Hotels Web site, so that’s something.
We have so many fond memories of playing Atari games, we’d love to get the opportunity to see them brought to life in a Las Vegas resort.
Atari changed the world with its video games, so we’re curious if it can change the game in Las Vegas.
