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April 30, 2021
It’s been all but a done-deal for many months, but the Caesars’ William Hill buy out has finally wrapped up. The $4 billion acquisition process got started in September of last year.
The purchase of Will Hill seems to have been a strategic move by Caesars to improve their position in the United States. All indications are that the company will now attempt to liquidate William Hill’s international assets.
“We are thrilled to complete the acquisition of William Hill,” said Tom Reeg, Caesars CEO, “…combining two of the premier operations in the sports betting and iGaming industries under one roof.”
Sara Slane, a gaming consultant, told the Las Vegas Review-Journal, “I think it’s a lot of synergy for Caesars, and it certainly makes sense for them to acquire William Hill given the exposure of sports betting across the country.” You can see our sports betting interview with Ms. Slane below.
Since the United States Supreme Court decided the law prohibiting sports betting was unconstitutional, twenty-seven states and Washington DC have legalizes and regulated the activity.
You can find more information on the Caesars buy-out of Will Hill when you visit The Sports Geek.