SiGMA’s rebrand of their website comes with focus and attention to the user. Through a commitment to quality and years of successful operations, SiGMA has nurtured the development of a strong brand, allowing for its evolution into a global influencer on the gaming and tech stage.
The new layout offers a holistic user experience, reflecting a shift in the gaming industry towards a more global perspective, as well as SiGMA’s growing international portfolio as it launches new core events across 4 continents.
Available in 10 key languages, including French, Russian, Mandarin, Portuguese, and Spanish, and with plans to add Thai, Hindi, Japanese, and Korean over the next few months – SiGMA.world is unique in offering a central, accessible portal which brings SiGMA’s events and global news coverage to a broader audience.
“Finding synergy between a high output and multiple translations whilst maintaining quality content has been a logistical challenge. Adaptability is a vital skill, one we’ve been able to hone during this health crisis, allowing us to create a forward-thinking site which reflects a more globally-minded gaming industry,” said founder of SiGMA Group, Eman Pulis.
“Over the last year SiGMA has recruited several new squad members, opening offices in Kiev, and Manila – and our efforts are paying off. This year marks our first foray into North America, with a new office now up and running in Chicago. Once just a local company, SiGMA’s brand now reflects our presence across different regions; a fitting face for the World’s Gaming Festival,” said COO for SiGMA Group, Sophie Crouzet.
SiGMA’s rebrand is already reaping success, with ranking websites such as Alexa showing high engagement for SiGMA’s website, making the company one of the strongest event and media websites in its category.